verrejaune.com

Verre Jaune sells pop-culture t-shirts. Behind the Shopify store, a custom tool proposes new designs every week, sends them for approval, publishes them to Shopify and Printful in one step, then feeds social media and the newsletter. Everything talks to each other, and one person runs the whole thing.

The client

Verre Jaune is an online store of graphic t-shirts on pop-culture themes: film, video games, sports, music. Shipping worldwide.

The mandate

Launch a store able to propose new designs every week and give the community a real say in what gets produced.

The detail we love

The store renews itself weekly with a fraction of a traditional store's effort: AI proposes, the community disposes.

What we built

Bilingual Shopify store, custom theme, themed collections and a direct buying journey.

New designs generated every week, in 25 art styles, from an idea or a reference image.

An approval queue where every design and every text passes an intellectual-property filter before going live.

One click creates the product, its variants, mockups and print files on Shopify and Printful, kept in sync.

Every Sunday, a new drop and an automatic three-tier price cascade, from launch to the permanent catalogue.

A weekly content plan published to Instagram, Facebook, TikTok, Pinterest and by newsletter. The owner approves, the machine publishes.

Connections

A product created once exists on both sides, variants and print files included. Regional stock follows on its own.

Designs, descriptions and marketing copy are born in the tool, then go through human approval.

Instagram, Facebook, TikTok, Pinterest and Klaviyo receive the week's content plan, already formatted.

Slack and the owner's phone receive whatever needs a decision. The rest runs.

designs published

products in the store

drop every week

channels fed automatically

Services delivered

Online store creation (Shopify)

A similar project?

A first call, on us, to see what connects.